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Research papers

Strategies for service management

It is a great honour for me to have been invited to take part in this ESOMAR seminar which, during its three days, gathers together marketing professionals, consultants and company managers to discuss what is, for me, a very important subject....

Catalogue: Seminar 1987: Strategies For Service Management
Author: Jean-Marie Mascitti
June 15, 1987
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Citation

Mascitti, J. (1987a, June 15). Strategies for service management. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-service-management